11 years RAJAR data available (2008 to 2020)
Previously known as:
Total Midwest Radio (until Mar 2009)
Midwest Radio (until Dec 2012)
The Breeze South West (South) (was Midwest Radio) (until Mar 2014)
The Breeze (Yeovil/ Shaftesbury and Bridgwater) (until Jun 2019)
Since 2008: Weekly reach increased by 13,000 by 13,000 to 53,000
Latest 12 months: Weekly reach decreased by 3,000