Previously known as:
Bauer Radio London (Magic 105.4/Kiss 100) (until Mar 2014)
Bauer Radio London (Magic 105.4/Kiss 100/Absolute London) (until Jun 2014)
Since 2008: Weekly reach increased by 615,000 by 615,000 to 3,697,000
Latest 12 months: Weekly reach increased by 230,000